Here's the link: http://www.nytimes.com/2014/02/20/your-money/applying-for-college-writing-about-money.html?_r=0
Here's the article describing the essays they picked to publish last year:
http://www.nytimes.com/2013/05/18/your-money/four-college-essays-that-stand-out-from-the-crowd.html?pagewanted=all